From: macmod (Info-Mac Moderator)
Date: Tue, 21 Dec 93 11:15:41 PST
Subject: ISV Commitments to AppleScript

MOVED OVER PR NEWSWIRE AT 8:17 AM, EDT MONDAY, DECEMBER 13, 1993.


Contact:
Emilio Robles
Apple Computer, Inc.
(408) 862-5671

or

Toni Giusti
Cunningham Communication, Inc.
(408) 982-0400


Apple Gains Wide-Spread ISV Commitment for AppleScript

Leading Software Developers Make Their Applications Scriptable

CUPERTINO, California--December 13, 1993--Apple Computer, Inc. announced
today 29 new independent software vendors supporting AppleScript.  This
brings the total number of ISVs to over 80. AppleScript is a
system-software-level scripting facility that enables users to integrate the
functionality of different applications into a seamless, custom solution
designed to meet specialized needs.
    "Many of today's leading software developers share Apple's integrated
application vision that leads to OpenDoc.  This is evidenced by the dramatic
increase in support for AppleScript over the last six months," said David
Nagel, AppleSoft senior vice president and general manager.  "With such
strong ISV support, AppleScript allows solution providers to select from a
variety of the most widely-used application software to build tailored,
cost-effective solutions for their customers."
    New vendors announcing support for AppleScript represent a broad range of
business and productivity software applications and include: ACIUS, Inc.,
Advanced Software, Inc., Aladdin Systems, Aldus Corporation, Beyond
Incorporated, Cambridge Science, Canto Software GmbH, CE Software, Inc.,
Chang Labs, Claris Corporation, Concurrent Engineering Tools, Inc., CTM
Development, Cypress Research Corporation, Ex Machina, Inc., Great Plains
Software, Imspace Systems Corporation, ISIS International, Linksware
Corporation, Microsoft Corporation, Milum Software Group, Quark, Inc., SAS
Institute, Inc., Scientific Visions, Shana Software, Symantec Corporation,
Top Conseil Informatique, UserLand Software, Vividus Corporation and
WordPerfect Corporation.
    "AppleScript is quickly gaining mass support among independent software
developers because it fundamentally changes the way software is developed. 
ISVs can now focus their efforts and gain a competitive edge in entering
specialized niche markets," said Chuck Piercey, product marketing manager for
AppleScript at Apple. "AppleScript extends a product's life cycle by
enhancing functionality without the need for revising core code. 
Additionally, it gives developers the freedom to enter into specialized niche
markets.  For example, a spelling checker tailored for a biologist or an
electrical engineer can be integrated with one of the many AppleScriptable
off-the-shelf applications to create a customized solution."
    The AppleScript scripting language is integrated into the Macintosh
operating system and conforms to Apple's cross-platform Open Scripting
Architecture (OSA) standard.  Developed in cooperation with third-party
developers, the OSA provides a standard way for mainstream applications to
interact with any scripting system and is a key deliverable of Apple's
OpenDoc technology.  OpenDoc is a compound document architecture that enables
users to create compound, customizable documents.  AppleScript is an element
of Apple's long- term strategy to automate the Macintosh computing
environment, improve application interaction and provide a foundation
technology for OpenDoc.
    According to Doug Wood, director of marketing for Shana Software, "Our
consultants can now build custom solutions that integrate many different
enterprise-wide systems and have them all work together in a standard way. 
This tight integration of applications will lead to new solutions that will
increase productivity by automating business processes that thus far could
only be performed manually."
    "AppleScript brings publishing on the desktop to a new level.
Shrink-wrapped applications have not had the programmable capabilities found
in many traditional high-end publishing systems," said Tim Gill, founder and
senior vice president of research and development for Quark, Inc.  "With
AppleScript, those limitations are gone and new doors are opened for
off-the-shelf applications."
    Targeted to ISVs, the AppleScript Software Development Toolkit v. 1.1 is 
available worldwide and can be ordered through APDA, Apple's source for
developer tools, for a U.S. suggested retail price of $199.  An upgrade from
v. 1.0 to v. 1.1 is available for U.S. $99. APDA can be reached in the United
States at (800) 282-2732; in Canada at (800) 637-0029; or internationally at
(716) 871-6555.

-30-

Apple, the Apple logo, and Macintosh are registered trademarks and System 7
and AppleScript are trademarks of Apple Computer, Inc. All other trademarks
are trademarks of their respective companies are acknowledged as such.

EDITOR'S NOTE:  The AppleScript Scripter's Guide, which lists all scriptable
applications, is available by contacting Cindy Cooper of Cunningham
Communication, Inc. at AppleLink address:  CCI.Calif.  If you are interested
in receiving Apple releases via fax, call 800- AAPL-FAX and enter I.D. number
6172.

END


Tr
ansmitted:  93-12-13 12:28:58 EST